Forget the Green Platitudes — Let’s Talk About Money

January 8, 2010
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There, now, I’ll bet that got your attention.

I’ll bet it gets your customers’ attention, too, be they businesses or consumers. Regardless of where you stand on the climate change issue, the fact is it’s too mindbogglingly big to get one’s head around. And all the platitudes and evangelizing about going green simply puts most people off. They can’t see it happening around them so it’s difficult for them to get a handle on what it means to be green.

It isn’t like the big anti-littering campaigns of the 60s and 70s. Remember those?

Remember the Litterbugs?

Sure you do. The crying chief. The images in public service announcements of untended dumps, trash on the streets and in gutters, and filth on the sidewalks. People responded to those images. The litter consciousness of an entire nation rose. And the countryside got cleaner as a result.

Oh, sure, you’ll still see litter on the roadsides. If Pareto was right, 20% of the people cause 80% of the litter. But my point is that you see a lot less litter these days than you used to, all because of the imagery of trash.

In absence of such far-reaching PSAs for going green, those of us in the know have to take a different tack to educate our customers and the community about why going green is so important.

In short, going green saves businesses, people, and communities money. Lots of money.

But I Thought Going Green Was Expensive?

Hey, the word “expensive” means “without thought.” Get it? Going green is a thoughtful, mindful, and profitable thing to do.

Profitable? That’s right. Consider:

  • I use two printers connected to a print server in my office. I used to leave them on at night (mostly because I simply forgot to turn them off). When I got religion about reducing power consumption and started turning the equipment off when I left the office, my utility bill dropped $25/month. Imagine how much you could reduce power consumption in the average small-to-medium sized office environment by doing the same thing?
  • For businesses with a few servers sitting around doing print management, file storage, and backup, there’s a huge opportunity to both simplify maintenance and reduce energy costs. How? It’s called server consolidation, and you do it using open-source technology known as virtualization. I’ll be writing more about that in an upcoming article.
  • Ooh, talk about server consolidation — these days you can even get rid of many servers by using cloud computing services. We’ll be writing more about that topic, too, helping you demystify it and put it to work in your business and for your customers.

There are many more opportunities for businesses and consumers alike to get off the dime and go green. In the coming weeks and months, we’ll show you how to go green in your business, and how to educate your customers on the true in-your-pockets value of going green.

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One Response to Forget the Green Platitudes — Let’s Talk About Money

  1. […] Why do consumers need to buy in? Because it’s right for the environment. Because they can save money. Because it offers savings and convenience. In Simon Sinek’s book, Start with Why, he […]

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