GreenTech Advocates’ Steve Castle to Speak at CEDIA Expo

September 22, 2010

Steve Castle of GreenTech Advocates

How do you sell energy management and green tech systems? Make them fun and sexy, says green tech expert Steve Castle of GreenTech Advocates and EH Publishing. Castle will speak on the emerging market for energy management and green electronics at the 2010 CEDIA Expo in Atlanta.

The course, titled “Grow Your Business Green” is one of only a handful of sustainability-related courses offered by CEDIA at this year’s Expo. Castle’s 90-minute course will cover:

– Making the market for energy management work for you.
– How to get your clients to value green tech and

But who is this guy?

energy efficiency.

– Installation examples from really cool green tech homes.
– Speaking “green” with your clients and what language works.
– Selling to the retrofit market.
– Green tips to save your business money.
– What the smart grid means to you and your business.

Castle’s fun and freewheeling course will provide not only a valuable overview of the green tech market, but keen insights into how your business can make money selling green and energy management services—right now.

“Home theaters are wonderful,” Castle says. “They have fueled this industry for a long time. But the future is in sustainable technologies that help people save money effortlessly. And no one can provide that service better than the professionals in this industry.”

Castle is a green technology expert and a well-known custom electronics writer and editor. He is the co-founder of GreenTech Advocates, an educational resource for companies marketing green home technologies and host of the new Green Gorilla educational series. Castle is also the senior editor and green tech writer for Electronic House and He also regularly writes green-related features for CE Pro magazine and plays a key role on CEDIA’s Sustainable Living Action Team.

In addition, Castle is an expert on the luxury market. He has taught a well-received Myths of Luxury course at past CEDIA Expos and is the former editor of Robb Report, where he established the magazine’s home theater and custom home electronics coverage. He is also the author of Great Escapes, New Designs for Home Theater by Theo Kalomirakis.

Castle’s “Grow Your Business Green” course will take place Saturday, Sept. 25, at 10 to 11:30 am. You can register for the course through CEDIA.


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