If you want to sell energy efficiency and energy management solutions, the key may be connectivity. According to research firm the Yankee Group, connectivity is the future—and that future is now.
In both a webinar titled “Connected Experience: The Next Frontier” and a report, “The Next Tipping Point: the Connected Experience,” the Yankee Group outlines how connectivity is shaping how we interact with the world and the products and technologies we use.
According to Yankee Group:
- Fast 4G networks will garner 30 million consumers by 2012.
- Cloud revenue will exceed $22 billion by 2014.
- Smartphone app revenue will more than triple between 2011 and 2014, from $8.6 billion in 2011 to $26.5 billion in 2014.
What does this mean for selling energy efficiency and energy management, in both homes and businesses? A lot.
Provide a Connected Experience
ADT is already selling its Pulse system, which includes security and energy management, as a “connectivity” solution. Comcast, Verizon and others are following suit. The key for many buyers of these systems is remote connectivity: the ability to monitor their homes from a smartphone or office computer—and turn things on and off remotely.
“Enterprises and consumers and now embracing true mobility connected experiences,” says Carl Howe, director for Yankee Group’s Anywhere Consumer research group.
Don’t forget that research firm Parks Associates recently revealed that consumers with smartphones or security monitoring are more willing to embrace energy management in the home.
“Connectivity is faster and cheaper than any other time on history, and that’s why I think it’s going to take off even faster,” says Zeus Kerravala, a research fellow with Yankee Group. “This is the wave that’s happening, and I don’t think it can be stopped.”
A big part of connectivity is social media, such as sites like Facebook and Twitter. Social media’s value is rising, and some energy monitoring companies are jockeying for positioning on Facebook, Twitter, etc.
I don’t know if that means people will broadcast their energy consumption on social media outlets, but sites like Facebook could be used to poll people about energy efficiency issues and inform them on ways they can save energy in their homes and businesses.
One smartphone app, called Joulebug, even turns energy efficiency into a social game.
“Social media is changing the way we work and communicate with each other. A lot of companies know they need to do something with it, but don’t know what,” says Kerravala. “I think social media will replace email.”
Younger consumers such as Gen-Xers report favoring social media over email as a communications tool.
Consumers are demanding connected experiences via the seamless engagement of networks, devices and content, says Howe. “The kings and queens of this social revolution will combine all three.
“The connected experience will drive the biggest changes in our lifetime, worth trillions of dollars to the companies that take advantage of it,” he concludes.