Blog Archives

Urban Electric Power Takes Energy Storage from Startup to Grid-Scale

June 27, 2013
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Urban Electric Power Takes Energy Storage from Startup to Grid-Scale

The Advanced Research Projects Agency-Energy (ARPA-E) sat down with Eric McFarland, CEO of Urban Electric Power (UEP), to discuss the challenges of leading a start-up company, the company’s partnership with ARPA-E, and its participation in New York Energy Week. Key Facts: The CUNY Energy Institute developed a low-cost zinc-anode rechargeable battery that can be...

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Smart Energy – The Evolution of Green Tech (interview)

June 20, 2013
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Smart Energy – The Evolution of Green Tech (interview)

Who says not much is going on in green tech? We’ve been having quite a time trying to wrap our arms around everything that’s going on in the green tech world. Steven Castle was recently interviewed by Peggy Smedley of The Peggy Smedley show about machine-to-machine (M2M) technologies and the co-evolution of green tech...

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Steven Castle Interview on The Peggy Smedley Show

June 13, 2013
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Steven Castle Interview on The Peggy Smedley Show

Steven Castle talks with connected device expert Peggy Smedley on Tuesday, June 18 at 1:30 pm ET, 12:30 pm CT, 10:30 am PT about green technology trends in the M2M space.

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Green Tech Can Save Our Health

April 18, 2013
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Green Tech Can Save Our Health

It’s no secret that the United States has a serious health epidemic. Green technologies provide the tools we can use to create a better future. Here are just a few of the ways smart and green technologies provide us with clean air and water, while making homes and businesses healthier and happier.

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Happiness, User Headaches, and Marketing Green

January 25, 2013
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Steve Castle and Mike Knowles talk about happiness, user headaches with electronic equipment, simplicity, and how happiness applies to marketing green technology. What are you doing to serve your customers now, and what can you do to make them your biggest fans?

Energy Monitor Myths, the Greenest Home in America, and Educational Marketing for Green Tech

January 17, 2013
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In our inaugural podcast, we discuss the key articles for this week and next. Steve and Mike talk about the latest energy monitor myth, the greenest home in America, marketing for green tech, and the upcoming GTA survey.

Music courtesy Genius of the Heard.

In upcoming podcasts we’ll feature interviews and answers to reader questions. Have a comment or question for Steve and Mike? Comment on the post — we’ll answer the best questions in an future podcast. Is there someone in the Green Tech area you’d love to hear interviewed? Let us know and we’ll hunt them down just for you!

Educating Yourself About the Green Home and Business Marketplace

April 1, 2010
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Contrary to the stream of climate change soundbites floating on the breeze like so many dandelion seeds, going green is not about global warming, global cooling, or laughing at igloos. Going green is actually about living in a more sustainable way. If you look back at the pioneers who set out to create something...

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Don’t Do This: 3 Ways to Build an Unsustainable Business

February 4, 2010
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My pal, Steve Castle, has been writing a lot about sustainable business lately. Though we are going to be telling you more about how to build sustainable businesses in the coming weeks and months, I’d like to take this time and play out the other side of the coin. Unsustainability. That’s right, friends. Unsustainability...

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Forget the Green Platitudes — Let’s Talk About Money

January 8, 2010
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There, now, I’ll bet that got your attention. I’ll bet it gets your customers’ attention, too, be they businesses or consumers. Regardless of where you stand on the climate change issue, the fact is it’s too mindbogglingly big to get one’s head around. And all the platitudes and evangelizing about going green simply puts...

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If Green Tech Is So Great, Why Is Adoption So Slow?

September 2, 2009
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Though there’s been considerable media coverage on green technology, businesses have been slow to adopt and promote it to customers. The reason is complex because there are two technology arenas involved: Technology Used to Run the Business, and Technology Sold to Customers. We’ll take those arenas one at a time. Using Green Technology to...

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