Blog Archives

Hummer vs. Prius: When to Talk ‘Green’?

September 22, 2009
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If you sell technologies to homeowners and businesses, you can sell energy-efficiency and green technologies. But how do you know when you can sell “green”? It’s a common problem when you want to market green technology and energy-efficiency services: Do you talk “green” to a potential client who may not be into it? Or...

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Why You Should Go Green Now

September 17, 2009
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Who do you want to be when the market for green technology takes off? The guy who’s already there, who has experience with it—or the one still thinking about it?

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Control4’s Energy Monitor Could Be a Game Changer

September 15, 2009
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Control4’s Energy Monitor Could Be a Game Changer

“As a lead generation tool, it’s pretty compelling. We can use home automation as a follow-up.” --Control4's Paul Nagel

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5 Ways to a Green Tech Business

September 10, 2009
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A panel discussion at the CEDIA Expo in Atlanta revealed some ways that electronics installers can make money by marketing green services. “There’s no one better suited than you guys to understand what it takes to control end-use devices in the home,” says Collin Breakstone of Core Green Solutions, a green consulting service. Here...

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Eco-friendly Electronics Rolled out at CEDIA

September 9, 2009
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It’s the first day of the CEDIA Expo in Atlanta—and not even the first day, it’s just press conference day—but already manufacturers are flying the green flag. LG has announced new LED LCD TVs, including its 55-inch 55LHX model ($4,799) and 42- and 47-inch SL models ($2,599 and $2,099 respectively), though the SL models...

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3 Steps to a Green Business

September 2, 2009
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Why should you adopt a green marketing strategy for your electronics business? GreenTech Advocate’s Steven Castle offers 3 Steps to a Winning Green Business Strategy in the current issue of CE Pro magazine. That’s what to do. For what not to do, check out  these 7 Deadly Sins of Greenwashing.

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Green = Electronics?

August 31, 2009
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Is green electronics is an oxymoron? First of all, who are you calling a MORON? But seriously, we object to the inference that green and electronics don’t belong in the same sentence. On the surface it may seem contradictory that electronics, which use increasing amounts of our overall energy resources, could possibly be green—as...

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What is Green Tech?

August 30, 2009
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It’s not just solar, wind or geothermal power. Our greener and cleaner future starts in our homes and business—with electronics and other devices that help us save energy and valuable resources, including: Energy-saving TVs, lighting and appliances for homes. Energy efficient servers for businesses. Devices made of fewer hazardous materials. Energy monitoring and management...

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