Eco Advocate

What the Calif. TV Mandates Mean

November 23, 2009
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OK, let’s all calm down a minute. So the California Energy Commission (CEC) voted to impose energy efficiency standards for TVs sold in that state. It’s not the end of the world. We’ll still have TVs, and plenty of good, high-performance TVs that also happen to be energy-efficient. And whether you think the regulations...

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Deep Energy Savings Urged at Greenbuild

November 12, 2009
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Energy efficiency and technology are big topics at this year’s Greenbuild show taking place in Phoenix, Ariz., where the movers and shakers of the growing green movement are urging attendees to go beyond plucking the “low-hanging fruit” of energy savings and take the extra steps toward deep energy savings. “We are in a time...

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Reasons to Arm Clients with Eco Info

November 5, 2009
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Is there too much information on green and energy-saving products out there? I don’t think so. The green message still gets lost amid the bustle of our everyday lives. And yes, green should be a part of our everyday lives, but it isn’t yet a part of most people’s social or consumerist DNA. That’s...

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Is the Smart Grid or Energy Efficiency a Technology to Watch?

October 28, 2009
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The Consumer Electronics Association (CEA) hails the smart grid as one of “5 Technology Trends to Watch” in 2010. The CEA’s annual list is a barometer of emerging technologies. It’s great the CEA is recognizing the smart grid as an emerging technology that can save us energy, but in doing so it all but...

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Energy Efficiency Needs Headlines

October 27, 2009
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We’re hearing a lot about energy efficiency lately, and how it’s the quickest and most cost-effective way to reduce our dependence on fossil fuels and save money. That’s great! That’s exactly what we’ve been saying. Yippee-yee-yi-ya! Yet energy efficiency is almost always discussed only in the context of some other green issue, be it...

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Screw Kermit: It is Easy Being Green

October 8, 2009
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Flip flopper, compassionate conservative, death tax, death panels: They’re all ways we can learn to talk more fluently and effectively about green technologies. This is where you say “Wha?” But, as author Bill Schley points out in a recent Boston Globe column, these sound byte “micro-scripts,” as they are called, are highly effective phrases...

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Saving Money is the Bible of Green Tech Speak

October 6, 2009
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In watching Ken Burns’ enthralling miniseries, National Parks: America’s Best Idea last week, I was struck by references to Abraham Lincoln and environmentalist John Muir. The documentary said that Lincoln and Muir both knew how to speak the language of the day: the Bible. Muir had to memorize much of the Old and New...

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Energy Conservation Can Make Us Richer

September 30, 2009
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Hooray! Nobel Award-winning economist and New York Times columnist Paul Krugman is backing legislation to curb climate change. Not only that, he has stated in a recent column that energy conservation can make consumers richer. Why is this such a good thing, besides the getting richer part? Krugman’s opinions cast considerable clout, regardless of...

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Will National Parks Series Inspire Us to be Greener?

September 29, 2009
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In viewing Ken Burns’ new film, The National Parks: America’s Best Idea, I am struck not only by the stunning beauty of our preserved lands—but by the possibilities they still behold. I wonder if this latest miniseries will accelerate our collective interest in being greener and more energy efficient. Is it too much to...

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