Eco Advocate

Are Energy Efficiency and Earth Day a Bad Mix?

April 21, 2011
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Are Energy Efficiency and Earth Day a Bad Mix?

The concepts of energy conservation, energy savings and energy efficiency have made great ground in the last couple of years. Many people have come to accept saving energy as a good thing, largely because we can save money by being more efficient. But are energy efficiency and Earth Day a good mix—or bad?

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Efficiency=More Energy Use, Huh?

March 22, 2011
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Efficiency=More Energy Use, Huh?

Apparently, some green tech and environmental advocates are now asking whether energy efficiency will lead to us to use even more electricity. I guess this is the “now that we’ve saved we can consume more” way of thinking—like rationalizing the post-exercise ice cream. Articles on both Greentech Media (no relation to GreenTech Advocates) and...

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Meltdown of Our Energy Efficiency Priorities?

March 14, 2011
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Meltdown of Our Energy Efficiency Priorities?

The nuclear scene in Japan, with explosions, near meltdowns, partial meltdowns, feared meltdowns, is truly frightening. But what does this mean for nuclear power in the United States and elsewhere? Three words: More energy efficiency.

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Dear Treehuggers: Why Energy Efficient Homes Must Be a Reality

February 25, 2011
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Dear Treehuggers: Why Energy Efficient Homes Must Be a Reality

Here’s yet another wonderful reason to promote energy efficiency technologies in the home, given to us from supposedly “green” people whose utopian visions apparently blind them from reality. It all starts with the EPA (Environmental protection Agency), which confirms in a new study that a home’s location and access to transit are as important...

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Sputnik Moment for GreenTech?

January 26, 2011
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Sputnik Moment for GreenTech?

Finally (perhaps) we are going to have a real discussion about clean and green technologies in the United States. President Obama, in his 2011 State of the Union address, put the need for clean energy technology front and center and took on the powerful oil industry.

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Can Republicans Actually Be Good for Energy Efficiency?

November 4, 2010
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Can Republicans Actually Be Good for Energy Efficiency?

We don’t wish to enter the political fray. But will the results of the mid-term elections in the United States be good or bad for the energy efficiency movement and selling energy management systems? You may be surprised by our conclusions. Conventional wisdom says that the Republican takeover of the U.S. House of Representatives...

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No Climate Bill? No Problem

July 27, 2010
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No Climate Bill? No Problem

Go ahead, get mad. But without significant climate change legislation from Washington, energy efficiency will remain more of a grassroots movement. And that could mean even more opportunities for sales of energy-efficient technologies in the home.

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Clean Energy or Energy Efficiency?

June 17, 2010
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Bill Gates and other prominent business executives say the United States’ government should put more money into clean energy technologies like wind, solar and nuclear. Yet the man who brought us multiple versions of a computer operating system all but ignores energy efficiency, which is vital and which his company’s products can help us...

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A Silver Oil Slick Lining?

June 10, 2010
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GreenTech Talk: Environment vs. Money Motivators

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Energy Zombies: Follow the Money

April 27, 2010
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This is story of two different approaches to increasing energy efficiency and energy-efficient consumer behavior in our society. It’s a story of one that works, and one that doesn’t. I’d say this is a story of a man named Jed, but that’s a different story altogether. Let’s start with the approach that doesn’t work:...

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