Eco Advocate

Is Earth Day Worth It?

April 22, 2010
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It’s Earth Day, so I suppose I should to be writing something about being green and going green tech, which I do regularly anyway. I like the concept of Earth Day. But I liked it better when it meant cleaning debris out of streams and raising  awareness that we were trashing our planet with...

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Go Green and Prosper

April 14, 2010
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Can you really care about the state of our Earth, while taking a practical approach to solving our problems with technology? Alex Steffen believes so. Steffen has said that to be antitechnology in this day and age is to be antienvironment. And he believes that we can be green and sustainable—and prosper economically by...

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What Copenhagen Means

December 21, 2009
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Not much, really. Except that there will be even more of a need for energy efficiency and green tech services. Here’s why: Not much was accomplished. OK, so the major world powers now have a loose accord to lower greenhouse gases, and they’ll contribute to a fund to help poorer nations do the same....

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Kickin’ the Habit with GreenTech

December 17, 2009
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One year ago this week: I was just getting electricity back on in my house after living without it for six days. An ice storm had devastated my area of Central Massachusetts, turning my town into a natural disaster area, complete with the National Guard clearing trees, branches and mountains brush from the roadways....

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Copenhagen Talks Will Amplify Need for Energy Efficiency

December 7, 2009
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We’re going to be hearing a lot about climate change this week—and a lot about the big issue being discussed in Copenhagen: reducing greenhouse gas emissions. From this, we’ll likely start hearing more about the big solutions to achieve our environmental goals, like alternative energy and more fuel-efficient cars. Unfortunately, solar panels and hybrid/electric...

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Green Leaders vs. Greenwashers

December 2, 2009
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Are you a good green leader or a greenwasher? Here’s more from Jonathan M. Estes in book, Smart Green: How to Implement Sustainable Business Practices in Any Industry—and Make Money (John Wiley & Sons, 2009), which should be required reading for anyone looking to market green and green tech services. Today, if you are...

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The Tipping Point for GreenTech?

November 30, 2009
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We here at GreenTech Advocates want to make green technology and energy efficiency something everyone is interested in. And if you’re reading this, you should too. But in many cases the contagious spread of a new idea is tricky, writes Malcolm Gladwell in his bestselling book, The Tipping Point. Gladwell’s book examines how innovations...

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What the Calif. TV Mandates Mean

November 23, 2009
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OK, let’s all calm down a minute. So the California Energy Commission (CEC) voted to impose energy efficiency standards for TVs sold in that state. It’s not the end of the world. We’ll still have TVs, and plenty of good, high-performance TVs that also happen to be energy-efficient. And whether you think the regulations...

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Deep Energy Savings Urged at Greenbuild

November 12, 2009
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Energy efficiency and technology are big topics at this year’s Greenbuild show taking place in Phoenix, Ariz., where the movers and shakers of the growing green movement are urging attendees to go beyond plucking the “low-hanging fruit” of energy savings and take the extra steps toward deep energy savings. “We are in a time...

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Reasons to Arm Clients with Eco Info

November 5, 2009
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Is there too much information on green and energy-saving products out there? I don’t think so. The green message still gets lost amid the bustle of our everyday lives. And yes, green should be a part of our everyday lives, but it isn’t yet a part of most people’s social or consumerist DNA. That’s...

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