Eco Advocate

Is the Smart Grid or Energy Efficiency a Technology to Watch?

October 28, 2009
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The Consumer Electronics Association (CEA) hails the smart grid as one of “5 Technology Trends to Watch” in 2010. The CEA’s annual list is a barometer of emerging technologies. It’s great the CEA is recognizing the smart grid as an emerging technology that can save us energy, but in doing so it all but...

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Energy Efficiency Needs Headlines

October 27, 2009
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We’re hearing a lot about energy efficiency lately, and how it’s the quickest and most cost-effective way to reduce our dependence on fossil fuels and save money. That’s great! That’s exactly what we’ve been saying. Yippee-yee-yi-ya! Yet energy efficiency is almost always discussed only in the context of some other green issue, be it...

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Screw Kermit: It is Easy Being Green

October 8, 2009
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Flip flopper, compassionate conservative, death tax, death panels: They’re all ways we can learn to talk more fluently and effectively about green technologies. This is where you say “Wha?” But, as author Bill Schley points out in a recent Boston Globe column, these sound byte “micro-scripts,” as they are called, are highly effective phrases...

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Saving Money is the Bible of Green Tech Speak

October 6, 2009
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In watching Ken Burns’ enthralling miniseries, National Parks: America’s Best Idea last week, I was struck by references to Abraham Lincoln and environmentalist John Muir. The documentary said that Lincoln and Muir both knew how to speak the language of the day: the Bible. Muir had to memorize much of the Old and New...

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Energy Conservation Can Make Us Richer

September 30, 2009
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Hooray! Nobel Award-winning economist and New York Times columnist Paul Krugman is backing legislation to curb climate change. Not only that, he has stated in a recent column that energy conservation can make consumers richer. Why is this such a good thing, besides the getting richer part? Krugman’s opinions cast considerable clout, regardless of...

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Will National Parks Series Inspire Us to be Greener?

September 29, 2009
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In viewing Ken Burns’ new film, The National Parks: America’s Best Idea, I am struck not only by the stunning beauty of our preserved lands—but by the possibilities they still behold. I wonder if this latest miniseries will accelerate our collective interest in being greener and more energy efficient. Is it too much to...

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