Green technology and its application in small businesses.
How do you create a green or more sustainable business strategy for your company, when its aspirations seem contradictory to commercial enterprise? Jonathan Estes covers the topic well in his book, Smart Green: How to Implement Sustainable Business Practices in Any Industry—and Make Money (John Wiley & Sons, 2009). First, Estes says, you should...
Almost everyone by now knows the long-term benefits of a smart grid: It will displace much of our country’s oil imports and reduce greenhouse gas emissions. But arriving there could take decades. Even arriving at a workable smart grid is a massive undertaking, necessitating the establishment of hundreds of standards so the grid’s many...
You’ve no doubt heard of the smart grid. It’s coming. And with it, we’ll be doing a lot more energy management in businesses and homes. The smart grid is a way to enable a more efficient distribution of our electric power, and can save the United States a lot of energy that’s wasted in...
Who do you want to be when the market for green technology takes off? The guy who’s already there, who has experience with it—or the one still thinking about it?
Though there’s been considerable media coverage on green technology, businesses have been slow to adopt and promote it to customers. The reason is complex because there are two technology arenas involved: Technology Used to Run the Business, and Technology Sold to Customers. We’ll take those arenas one at a time. Using Green Technology to...
Electronic House Green Tech Blog