Green Marketing

Productivity, GreenTech and the Emotional Connection

July 31, 2013
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Productivity, GreenTech and the Emotional Connection

In business today, it's all about productivity. Here's how green tech can help with that, and how making the emotional connection can help green tech.

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Making the Emotional Connection for Sustainability, Efficiency

July 25, 2013
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Making the Emotional Connection for Sustainability, Efficiency

The sustainability, green and green tech movements need to stop reasoning and make efficiency an emotional need.

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5 Ways Obama’s Climate Plan Will Help GreenTech

June 26, 2013
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5 Ways Obama’s Climate Plan Will Help GreenTech

Did you hear that U.S. President Barack Obama issued a Climate Action Plan on Tuesday? It’s a sort-of aggressive plan that was sort-of big news, though still probably off the radar or considered trivial for most Americans. Yet it could and should have lasting and positive effects for the green tech and energy efficiency...

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How We’ll Work: More Efficiently, More Productively

May 22, 2013
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How We’ll Work: More Efficiently, More Productively

How will we work in the (very near) future? In the latest generation of green office buildings, technologies provide ways to make the building more efficient and designs help workers and businesses be more productive.

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Overcoming Efficiency Engagement Hurdles: Can It Be Done?

May 16, 2013
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Overcoming Efficiency Engagement Hurdles: Can It Be Done?

Could there be any more hurdles to engaging consumers, building tenants and business execs in energy efficiency initiatives? Execs at the recent Verge Conference in Boston offer up some solutions to this pressing problem.

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4 Keys to Building Sustainability

May 14, 2013
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4 Keys to Building Sustainability

Building sustainability requires a cultural shift as much as a technological shift, says Harvard Business School professor Rebecca Henderson at the GreenBiz Verge Conference in Boston.

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Highlights from Smart Energy Summit Available

May 2, 2013
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Highlights from Smart Energy Summit Available

If you missed research firm Parks Associates’ annual Smart Energy Summit back in February, you can catch up on the details with a summary released by the company, as well as some video interviews of key executives who were present, such as keynoters Roy Perry of Alarm.com and Ted Reguly of San Diego Gas...

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Beyond Earth Day: 10 Lasting Green Tech Trends

April 22, 2013
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Beyond Earth Day: 10 Lasting Green Tech Trends

Confession time: I am not a big fan of Earth Day, and I suspect many others in the green and green tech fields feel the same. I thought Earth Day was great when we were cleaning out trash-choked streams. It raised awareness when there was none. But now everyone’s got an Earth Day thing...

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MyEnergy Looks to Gamify Energy Efficiency

April 19, 2013
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MyEnergy Looks to Gamify Energy Efficiency

Gamification may be become the way to save energy—if Boston-based efficiency startup MyEnergy has its way. The company has a free rewards program via its website and is working with utilities on programs that engage customers in energy efficiency through competitions. MyEnergy says its free software platform can access the energy usage of about...

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Home Energy Management Through Energy Efficiency Services?

April 16, 2013
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Home Energy Management Through Energy Efficiency Services?

“Customers are not being provided easy energy solutions for their homes,” says Claire Broido Johnson, chief of New Markets and Services for New England-based home efficiency provider Next Step Living. That’s the problem affecting everything from insulation and air-sealing contractors to high-tech energy monitoring and management companies. Johnson and others spoke on the topic...

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