Green Marketing

Clean Energy, Energy-Efficient Homes on the Rise?

May 15, 2012
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Clean Energy, Energy-Efficient Homes on the Rise?

In the May 2012 issue of Nature Climate Change, authors Joseph E. Aldy, Matthew J. Kotchen and Anthony A. Leiserowitz report survey results that say the average U.S. citizen is willing to pay $162 per year in higher electricity bills for clean energy. The group conducted the study to evaluate support for a national...

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Selling LEDs Boot Camp May 24-25

May 2, 2012
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Selling LEDs Boot Camp May 24-25

Want to get into selling energy management? A great place to start is with LEDs (light emitting diodes), because they can generate a return on investment much faster than other energy-efficiency technologies. This makes them a great first step to selling more full-blown energy management systems. Jim Sweeney of Hometronics Lifestyles and EcoTronics in...

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iPads, Energy Monitoring Give Net Zero Builder an Edge

March 28, 2012
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iPads, Energy Monitoring Give Net Zero Builder an Edge

How do you sell “Net Zero” homes that produce all their own energy? One homebuilder, Nexus EnergyHomes in Stevensville, Md., is giving away iPads to the new owners of their homes. The builder has sold seven homes in its North Pointe development in Frederick, Md. The iPads—just iPad 2s for now—aren’t gimmicky enticements. They’re...

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It’s Your Smartphone, Silly!

March 19, 2012
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It’s Your Smartphone, Silly!

The key to saving energy in your home? It’s your smartphone. According to research firm ON World, two-thirds of smartphone users are interested in home energy management services, and 57 percent prefer smartphones as their energy interface device. This is no big secret, as many home energy monitoring and management services come with free...

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Home Energy Management Through Other Means

March 14, 2012
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Home Energy Management Through Other Means

Who says you need a “home energy management” system to have energy management? To every new buyer of its eco-friendly modular homes, Karoleena Homes in Calgary, Alberta, now recommends the Elan g! Entertainment and Control System, which is not necessarily known for its green cred. In conjunction with Avalanche Electric, Karoleena Homes offers a...

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Ready for Thermostat Wars?

March 8, 2012
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Ready for Thermostat Wars?

Interest in home energy efficiency is picking up—and the place it’s picking up is at the thermostat. Nowhere is this more evident than in the actions of some big service providers selling basic home connectivity and automation services, along with some limited energy management. At least two of the big players in this area,...

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Smart Energy Summit: 60% of U.S. Homes with Energy Management by 2022

February 24, 2012
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Smart Energy Summit: 60% of U.S. Homes with Energy Management by 2022

Research firm Parks Associates forecasts that over 60 percent of U.S. households will have energy management technologies, deployed by utilities, service providers, or retailers, by 2022. Retailers, service providers, and utilities are all entering the U.S. market for energy management, which will help drive annual subscription revenues from these systems to over $180 million...

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Green Home Building, Remodeling Equal Marketing Opportunities

February 13, 2012
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Green Home Building, Remodeling Equal Marketing Opportunities

Green homes construction is expected to grow to between 29 percent and 38 percent of the market by 2016, realizing an $87 billion to $144 billion market, reports McGraw-Hill Construction in its new Green Home Builders and Remodelers Study. That’s up five-fold from the 17 percent/$17 billion green home construction market in 2011. Construction...

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Sustainability is a Feature

January 5, 2012
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Sustainability is a Feature

Can green tech and energy efficiency compete with all the other cool stuff in consumer electronics? Green electronics have a hard time standing on their own, as the upcoming CES show may prove. But if you can't beat 'em, join 'em. Sustainability and efficiency can be appealing features of more compelling products.

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2012: The Year of Energy Management?

January 3, 2012
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2012: The Year of Energy Management?

Will 2012 finally be the year of energy management? The movement is gaining momentum, especially in the commercial sector, where saving energy by integrating and automating building systems has become a best business practice, potentially saving companies millions of dollars. The home market appears to be much slower to develop. But it is developing....

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