Green Marketing

Green Home Building, Remodeling Equal Marketing Opportunities

February 13, 2012
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Green Home Building, Remodeling Equal Marketing Opportunities

Green homes construction is expected to grow to between 29 percent and 38 percent of the market by 2016, realizing an $87 billion to $144 billion market, reports McGraw-Hill Construction in its new Green Home Builders and Remodelers Study. That’s up five-fold from the 17 percent/$17 billion green home construction market in 2011. Construction...

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Sustainability is a Feature

January 5, 2012
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Sustainability is a Feature

Can green tech and energy efficiency compete with all the other cool stuff in consumer electronics? Green electronics have a hard time standing on their own, as the upcoming CES show may prove. But if you can't beat 'em, join 'em. Sustainability and efficiency can be appealing features of more compelling products.

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2012: The Year of Energy Management?

January 3, 2012
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2012: The Year of Energy Management?

Will 2012 finally be the year of energy management? The movement is gaining momentum, especially in the commercial sector, where saving energy by integrating and automating building systems has become a best business practice, potentially saving companies millions of dollars. The home market appears to be much slower to develop. But it is developing....

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7 Green Home Tech Trends of 2011

December 29, 2011
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7 Green Home Tech Trends of 2011

Weird year: 2011 was supposed to be the breakthrough year for home energy management, at least according to this GreenTech Advocates guy. That didn’t quite happen, but there was a lot of progress. Just not exactly the kind we anticipated. There was bad news, too. Google and Microsoft left the energy monitoring party, and...

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Rule #1: Make It Simple

December 27, 2011
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Rule #1: Make It Simple

The scene is a modern Manhattan penthouse. It spans two stories, is 5,900 square feet in size, and is on the market for a cool $16.5 million. Not in my market, that’s for sure. And also not the kind of place where you expect to have any revelations in green technologies or energy efficiency....

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We’ll Say it Again: Automation is Key to Home Energy Management

December 20, 2011
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We’ll Say it Again: Automation is Key to Home Energy Management

Yes, we’ve said this before: Home automation is the key to having effective energy management in the house. But now we have even more proof. According to recent survey by consumer green research company The Shelton Group, Americans would pay an average of $112 more a month in energy bills before taking action on...

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Key to Selling Energy Efficiency: Make it Visible

December 14, 2011
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Key to Selling Energy Efficiency: Make it Visible

How can people be convinced to engage in energy efficiency projects for their homes? One of the conclusions of the Shelton Group’s recent Energy Pulse 2011 survey is that in order to inspire people to be more energy-efficient, the problem with not being efficient needs to be more visible. This is difficult, as energy...

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Wealthier More Apt to Spend on Home Energy Efficiency

December 12, 2011
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Wealthier More Apt to Spend on Home Energy Efficiency

There’s some good news and bad news from a recently released study by green research firm The Shelton Group—though it is hardly surprising. In short, people are much more receptive to energy efficiency, and they look to it to save money. Yet they remain unknowledgeable about the topic and will withstand triple-digit monthly increases...

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Digest: The Importance of LEDs, Smartphone Apps & the Cloud

December 8, 2011
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Digest: The Importance of LEDs, Smartphone Apps & the Cloud

Also in GreenTech news: $4 billion in energy efficiency upgrades for buildings, what Lighting Facts labels mean, enterprise-level energy management software leaders, LG gets way greener, and tax credits for efficient water heaters.

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Selling Green to the Government

December 7, 2011
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Selling Green to the Government

If you sell green and sustainable services, the United States government wants you—as a small business sustainable partner. Opportunities in going green were the focus of a recent webinar by Outreach Program Manager Christy L. Jackiewicz of the General Services Administration’s Office of Small Business Utilization. The GSA offers professional services, equipment, supplies, telecommunications,...

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