Green Marketing

MyEnergy Looks to Gamify Energy Efficiency

April 19, 2013
By
MyEnergy Looks to Gamify Energy Efficiency

Gamification may be become the way to save energy—if Boston-based efficiency startup MyEnergy has its way. The company has a free rewards program via its website and is working with utilities on programs that engage customers in energy efficiency through competitions. MyEnergy says its free software platform can access the energy usage of about...

Read more »

Home Energy Management Through Energy Efficiency Services?

April 16, 2013
By
Home Energy Management Through Energy Efficiency Services?

“Customers are not being provided easy energy solutions for their homes,” says Claire Broido Johnson, chief of New Markets and Services for New England-based home efficiency provider Next Step Living. That’s the problem affecting everything from insulation and air-sealing contractors to high-tech energy monitoring and management companies. Johnson and others spoke on the topic...

Read more »

Take it from the Tea Party: Energy Efficiency Doesn’t Have to Be a Green Idea

April 10, 2013
By
Take it from the Tea Party: Energy Efficiency Doesn’t Have to Be a Green Idea

Don’t be fooled into thinking that you can’t sell energy efficiency products or services to those who don’t fit the typical eco-conscious or green personas. Michael Brune, executive director of the Sierra Club and a keynote speaker at last week’s Babson College Energy and Environmental Conference, cites that some of solar company Sungevity’s top...

Read more »

People Want Energy Efficiency; It’s Time to Show Them the Way

March 28, 2013
By
People Want Energy Efficiency; It’s Time to Show Them the Way

A funny thing happens when people know I write about green technology. They get ideas—and great conversations result. Fact is, people are interested in energy efficiency. You don’t have to “green,” or “liberal,” or geeky or techie or anything else to want to save energy.

Read more »

Biz Opp: We’re ‘Too Busy Relaxing’ to Care About Energy Efficiency

March 26, 2013
By
Biz Opp: We’re ‘Too Busy Relaxing’ to Care About Energy Efficiency

Being "too busy relaxing" seems like an absurd statement. Though there's some oxymornic truth to it, especially in regards to people thinking about their energy use. Yet this also creates a business opportunity for home automation.

Read more »

Home Energy Efficiency is Now About Curbing Electricity Use

March 18, 2013
By
Home Energy Efficiency is Now About Curbing Electricity Use

Note to those reluctant to market home energy efficiency technologies because “it’s all about HVAC”: Heating and cooling combined no longer represents the majority of energy use in the home, according to the U.S. Energy Information Administration. Estimates from the agency’s most recent Residential Energy Consumption Survey (RECS) indicate that appliances, electronics, lighting and...

Read more »

Can Custom Electronics Guys Play in the Smart Grid Space?

March 14, 2013
By
Can Custom Electronics Guys Play in the Smart Grid Space?

Is there a utility play for custom electronics integrators to install home networking and energy efficiency technologies in the millions of home serviced by a smart grid? The possibilities have been discussed for years, without much of anything happening. And yet, at least a couple of well-regarded electronics industry pros believe there could be...

Read more »

Is Congress Jumping on Energy Efficiency?

February 27, 2013
By
Is Congress Jumping on Energy Efficiency?

It could be a very good sign for energy efficiency and green tech advocates that so early in a new U.S. Congress, the House of Representatives has already held a hearing on energy efficiency technologies. The House Energy and Power Subcommittee of the Energy & Commerce Committee held a hearing Tuesday on “American Energy...

Read more »

3 Key Strategies to Advancing Sustainability

February 25, 2013
By
3 Key Strategies to Advancing Sustainability

Whether you’re a green marketer or company sustainability officer, what are the best ways to advance sustainability and get people engaged? The question was a recurring theme last week for sustainability experts and green business leaders at the  GreenBiz Forum in New York. Here are three key takeaways from a day spent at the...

Read more »

Tell Your Sustainability Story

February 21, 2013
By
Tell Your Sustainability Story

Why hasn’t sustainability got traction? It isn’t because people don’t care, says sustainable journalist, strategist and educator Simran Sethi. It’s because people don’t resonate with the story. Sethi spoke at the GreenBiz Forum in New York City this week, where storytelling is high on the agenda for corporations and sustainability officers. Video production company...

Read more »

Subscribe to Our Free Newsletter

Name:
Email:

ENGAGE YOUR AUDIENCE

We make sustainable tech easy for your customers to understand.

See OUR SERVICES for ways you can strengthen your brand and market share.

Subscribe to Our Free Newsletter

Name:
Email: