Green Marketing

Are You Really Ready to be Green?

October 20, 2009
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You see the interest in green goods and energy efficiency—and it’s no stretch to think that you can market some energy-saving electronics systems or promote your own company as being green. That’s great, but are you really ready for that? There are several things to consider before you jump on the green bandwagon. And...

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3 Reasons to Become a LEED AP

October 14, 2009
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If you’ve worked on a LEED (Leadership in Energy and Environmental Design)-certified home, you can apply to become LEED AP (Accredited Profession). A LEED AP is generally recognized as an expert in the field of sustainable design, and serves as a bridge between the builder, designer and other subcontractors on a LEED or green...

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Screw Kermit: It is Easy Being Green

October 8, 2009
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Flip flopper, compassionate conservative, death tax, death panels: They’re all ways we can learn to talk more fluently and effectively about green technologies. This is where you say “Wha?” But, as author Bill Schley points out in a recent Boston Globe column, these sound byte “micro-scripts,” as they are called, are highly effective phrases...

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Saving Money is the Bible of Green Tech Speak

October 6, 2009
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In watching Ken Burns’ enthralling miniseries, National Parks: America’s Best Idea last week, I was struck by references to Abraham Lincoln and environmentalist John Muir. The documentary said that Lincoln and Muir both knew how to speak the language of the day: the Bible. Muir had to memorize much of the Old and New...

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Hummer vs. Prius: When to Talk ‘Green’?

September 22, 2009
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If you sell technologies to homeowners and businesses, you can sell energy-efficiency and green technologies. But how do you know when you can sell “green”? It’s a common problem when you want to market green technology and energy-efficiency services: Do you talk “green” to a potential client who may not be into it? Or...

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Why You Should Go Green Now

September 17, 2009
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Who do you want to be when the market for green technology takes off? The guy who’s already there, who has experience with it—or the one still thinking about it?

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5 Ways to a Green Tech Business

September 10, 2009
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A panel discussion at the CEDIA Expo in Atlanta revealed some ways that electronics installers can make money by marketing green services. “There’s no one better suited than you guys to understand what it takes to control end-use devices in the home,” says Collin Breakstone of Core Green Solutions, a green consulting service. Here...

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3 Steps to a Green Business

September 2, 2009
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Why should you adopt a green marketing strategy for your electronics business? GreenTech Advocate’s Steven Castle offers 3 Steps to a Winning Green Business Strategy in the current issue of CE Pro magazine. That’s what to do. For what not to do, check out  these 7 Deadly Sins of Greenwashing.

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