Green Marketing

Personalization is Key to Energy Savings

February 18, 2013
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Personalization is Key to Energy Savings

Personalization will be a key element in smart buildings and homes going forward. Combined with automation and artificial intelligence (AI) technologies, it can allow us to personalize spaces for individuals or groups through climate control, lighting, security settings, audio/video needs and more.

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Goodbye Energy Efficiency, Hello Energy Productivity

February 14, 2013
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Goodbye Energy Efficiency, Hello Energy Productivity

Energy efficiency is dead. It’s now called energy productivity. That’s the term being bandied about to show how energy conservation can increase economic productivity. In other words, energy efficiency and conservation isn’t bad for the economy, as many believe. It turns out that saving energy is actually good for economic output, because we end...

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Is Energy Efficiency Catching On?

February 14, 2013
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Is Energy Efficiency Catching On?

If you listen to the Natural Resources Defense Council, energy efficiency is the next big thing, with more and more people warming up to the idea. The organization, along with Public Policy Polling, surveyed 1,218 registered U.S. voters following President Barack Obama’s State of the Union address, and found a majority agreed with the...

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Obama Proposes Big Goal for Energy Efficiency in Buildings and Homes

February 13, 2013
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Obama Proposes Big Goal for Energy Efficiency in Buildings and Homes

President Obama made the case for clean technology and energy efficiency in his State of the Union address Tuesday—and more importantly linked the development of energy efficiency to economic growth, issuing a “new goal to America” to cut the energy wasted in our homes and business by half in the next 20 years. That...

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Blizzard of Opportunity for GreenTech in Businesses, Homes

February 11, 2013
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Blizzard of Opportunity for GreenTech in Businesses, Homes

Storms like the blizzard Nemo and Hurricane Sandy are taking their toll on people’s energy-dependent psyches. As a result, more business and home owners consider energy storage systems for backup power. These can be great GreenTech opportunities to also sell more energy-efficiency technologies.

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HEMs Market Has Potential, But Remains Largely Untapped

February 7, 2013
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HEMs Market Has Potential, But Remains Largely Untapped

This is no surprise: A new research brief from Pike Research states a clear, yet unrealized potential for home energy management (HEM) systems from broadband service providers. Service providers such as ADT, Comcast, Verizon, Vivint, Alarm.com  and others offer limited home control capabilities along with security and other features, including some energy management of...

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Solar Battery Backup Marketed Through A/V Dealers

February 6, 2013
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Solar Battery Backup Marketed Through A/V Dealers

NewPower’s Emergency Back-up Power System features 4.5 kw of solar PV, 8 kw of battery storage and an 8-kw generator. It is being marketed through audio/video and electronics installation firms, and could even be used to make a home entertainment system green.

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Super Bowl Power Outage Shows How We Regard Energy

February 4, 2013
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Super Bowl Power Outage Shows How We Regard Energy

Want a good barometer of how our culture views electricity use? Witness the power outage during the Super Bowl last night. Details of exactly what caused the 34-minute power loss at the Mercedes-Benz Superdome in New Orleans have yet to emerge. And we’re not going to preach about being more energy-efficient or having better...

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The Human Side of the Energy Equation

January 29, 2013
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The Human Side of the Energy Equation

Just as quitting smoking can be difficult, changing behaviors around energy consumption is also not easy. Utilities, universities and private companies are hiring not only engineers to study and implement behavior-based solutions but also sociologists and even psychologists.

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Happiness, User Headaches, and Marketing Green

January 25, 2013
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Steve Castle and Mike Knowles talk about happiness, user headaches with electronic equipment, simplicity, and how happiness applies to marketing green technology. What are you doing to serve your customers now, and what can you do to make them your biggest fans?

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