Green Marketing

An Inaugural for Energy Efficiency? This Time It’s Different

January 22, 2013
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An Inaugural for Energy Efficiency? This Time It’s Different

In his second inaugural address, U.S. President Barack Obama pledged action against climate charge, which could bode well for green tech, clean tech and energy efficiency. Yeah, I know. We’ve heard that before. In the 2008 presidential campaign, Obama promised to stop the oceans from rising, then couldn’t get the slightest rise out of...

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Smart Grid Survey Shows Need for Efficiency, but Lack of Awareness

January 16, 2013
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Smart Grid Survey Shows Need for Efficiency, but Lack of Awareness

It’s more good news/bad news for utilities rolling out smart grid programs. According to new survey by Pike Research, consumers are concerned about their electricity usage, but are not always willing to adopt new products and services that can help them curb their electricity consumption. Smart grid and smart meter favorability is up, but...

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Happiness in Electronics?

January 10, 2013
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Happiness in Electronics?

More and more we read about electronics making our lives unhappier instead of more fulfilling. The CES show going on this week may be electronics overload, but can green tech and energy efficiency technologies make people happy?

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Insights from a Green Tech VC

January 9, 2013
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Insights from a Green Tech VC

A Q&A with clean tech venture capitalist and green homeowner Paul Holland, who offers insights on green tech, the role of home automation and what makes a good clean tech investment.

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Now, What About the Climate Cliff?

January 2, 2013
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Now, What About the Climate Cliff?

Now that the so-called fiscal cliff “crisis” has been diverted, how about addressing a real crisis, like our Climate Cliff? The fiscal cliff actually has a lot in common with a climate cliff, especially in what is at the root of a “shambolic” problem. And therein lies immense opportunity.

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Don’t ‘Educate’; Make Energy Savings Visible

December 24, 2012
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Don’t ‘Educate’; Make Energy Savings Visible

Are you interested in educating your potential green tech customers on why they should be green or energy efficient? Don’t, says green marketer Suzanne Shelton of the Shelton Group. Also don’t try to scare the market into buying. That’s why environmental messages haven’t worked. Shelton gave a presentation on this in “Turning Home Buyers...

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Be Selfish. Be Green

December 9, 2012
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Be Selfish. Be Green

Interested in raising awareness of green building, green tech and energy efficiency? Don’t preach about the environment. Don’t use scare tactics. And don’t sell something that will be perceived as a sacrifice or compromise. C.R. Herro of green homebuilder Meritage Homes offers tips on appealing to your clients' self interests.

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CEA Energy Calculator Could Wake People Up to Energy Efficiency

November 29, 2012
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CEA Energy Calculator Could Wake People Up to Energy Efficiency

Want to calculate your home electronics’ energy usage? The Consumer Electronics Association (CEA) has launched an interactive Consumer Electronics Energy Calculator on its GreenerGadgets.org web site that could wake people up to better electronics energy efficiency. The calculator works by dragging and dropping electronics icons into the illustrated house and then inputting estimated hours...

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The Green Tech Lessons of Abraham Lincoln

November 26, 2012
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The Green Tech Lessons of Abraham Lincoln

Anyone interested in selling green technologies and effecting energy-efficient change should see Steven Spielberg’s new movie, Lincoln. See it to study the influential technique of not only our greatest president, but perhaps our greatest politician. And learn why “Now! Now! Now!” is the answer.

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Lessons Learned from Nest

November 19, 2012
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Lessons Learned from Nest

Tony Fadell, the ex-Apple guy who brought iPod-like simplicity to the boring old thermostat, was at last week’s Greenbuild Expo for a Q&A in the Residential Summit’s opening plenary, where he offered some basics lessons learned from developing the oh-so-cool Nest t-stat. And of course these should provide across-the-board lessons for selling anything in...

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