Green Marketing

The Business Case for Green Tech

November 15, 2012
By
The Business Case for Green Tech

Stop the dreaming. If you want to get conservatives and business people on board with going green, speak their language. In other words, make the business case for going green. That means saving money and creating American jobs. Or, to translate into a language we can all understand: $$$$$.

Read more »

With Obama Re-election, What Now for Green Tech and Efficiency?

November 7, 2012
By
With Obama Re-election, What Now for Green Tech and Efficiency?

Environmentalists, green tech supporters and energy efficiency advocates may rejoice today at the U.S. election results, but the re-election of President Barack Obama doesn’t mean environmental policies to help spur growth in green tech will get any easier. There is reason for hope, and there are good signs that green tech, energy efficiency and...

Read more »

Storm Surge of Energy Efficiency?

November 5, 2012
By
Storm Surge of Energy Efficiency?

In the aftermath of Hurricane Sandy, we can find plenty of stories about climate change and possible solutions to storm surges and rising seas. Is that good news for those of us selling and promoting energy efficiency? Maybe. Will we see a storm surge of interest in green technologies and energy efficiency in the...

Read more »

GE Touts the iPhone-Connected Hybrid Water Heater

October 25, 2012
By
GE Touts the iPhone-Connected Hybrid Water Heater

Are connected smart appliances and energy management systems that can save us scads on our utility bills finally, finally going to be a factor in our homes? GE plans as much—and is attempting to kickstart some interest with its own GeoSpring Hybrid Water Heater, which it says uses 62 percent less electricity than a...

Read more »

Home Starts Are Up, But Stay Focused on Commercial, Retrofit

October 18, 2012
By
Home Starts Are Up, But Stay Focused on Commercial, Retrofit

Homebuilding is up to its highest level since 2008, and homebuilder confidence is at a six-year high. But that doesn’t mean you should abandon business plans for commercial  and retrofit markets. According to an AP report: Builders last month started construction on single-family houses and apartments at the fastest rate in more than four...

Read more »

To Be or Not to Be Like Obama on Energy

October 17, 2012
By
To Be or Not to Be Like Obama on Energy

Finally, we have a lively presidential debate squabble over energy, and it’s about who can drill for more oil. Sad. President Barack Obama missed another golden opportunity to sell the American public on a clean energy economy that could bless us with economic prosperity and continued world leadership. With the proper investments, the United...

Read more »

Sharing Green Values Powers Sales

October 15, 2012
By
Sharing Green Values Powers Sales

  For Planet Subaru, a solar-powered auto showroom in Hanover, Mass., taking the solar photovoltaic (PV) route was a green-energy choice that has meant another kind of green — as many customers say they do business there because the company shares their green values. Planet Subaru was one of the commercial sites featured on...

Read more »

Efficiency? I Have It Myself!

October 1, 2012
By
Efficiency? I Have It Myself!

The scene was a car dealership a couple of years ago. My wife and I were about to take a Honda Civic hybrid for a test drive, and the affable young salesman beamed a wide grin. “I have one myself. I love it!” It turned out that we didn’t love the Civic hybrid. We...

Read more »

Lines on Climate Change Being Redrawn?

September 19, 2012
By
Lines on Climate Change Being Redrawn?

The drought and extreme heat that has bedeviled much of the United States and other parts of the world this summer has brought some changes in perceptions about global warming and climate change  that could be key to selling green and energy efficiency technologies. And it may involve a technique used in mediation. I...

Read more »

New Age of Energy Automation

September 13, 2012
By
New Age of Energy Automation

You’ve heard the expression “there’s more than one way to skin a cat”?  The same applies to energy management: there’s way more than one way to sell it. Because few us remember to do things like set our thermostats or turn off the lights to be more efficient, many electronic manufacturers are building energy...

Read more »

Subscribe to Our Free Newsletter

Name:
Email:

ENGAGE YOUR AUDIENCE

We make sustainable tech easy for your customers to understand.

See OUR SERVICES for ways you can strengthen your brand and market share.

Subscribe to Our Free Newsletter

Name:
Email: