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How to Handle Energy Star Doubts

March 30, 2010
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Did you hear the one about Energy Star? It’s not a joke. The Government Accountability Office recently punk’d Energy Star and got the agency to register 15 out of 20 bogus products. In addition, a handful of fake companies have become Energy Star partners. I especially love the Feather Duster Air Freshener. Sigh. Sigh....

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VCs Look to Energy Efficiency—But Where?

March 9, 2010
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Venture capitalists at the GoingGreen East conference in Boston today are high on energy efficiency companies, as also reported in a recent survey. But that doesn’t necessarily mean a ton of money will flow into companies producing energy efficient technologies in the home. “There are massive opportunities for technologies to drive efficiency,” said Joe...

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Start Your Smart Grid Strategies Now

February 24, 2010
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Here come the smart grid services—or at least some of them. Utility cooperative Bluebonnet Electric in Texas will rollout smart grid services to 65,000 homes starting in April, and it will feature home control company Control4’s EMS 100 energy monitoring and automation system. Large electric utility Duke Energy is planning to spend $1 billion...

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Sustainable vs. Green: What’s the Better Marketing Term?

January 27, 2010
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Has the term “green” lived out its usefulness? Do we need a better buzzword? I am now a part of the CEDIA (Custom Electronic Design and Installation Association) Green Action Team, charged with the task of guiding the trade group’s members to realize business opportunities and profitability from selling green and energy-efficient electronics. I’m...

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The Tipping Point for GreenTech?

November 30, 2009
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We here at GreenTech Advocates want to make green technology and energy efficiency something everyone is interested in. And if you’re reading this, you should too. But in many cases the contagious spread of a new idea is tricky, writes Malcolm Gladwell in his bestselling book, The Tipping Point. Gladwell’s book examines how innovations...

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3 Reasons to Watch the Smart Grid

October 7, 2009
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You’ve no doubt heard of the smart grid. It’s coming. And with it, we’ll be doing a lot more energy management in businesses and homes. The smart grid is a way to enable a more efficient distribution of our electric power, and can save the United States a lot of energy that’s wasted in...

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Energy Secretary Chu Talks up Energy-Saving Systems for Homes

September 23, 2009
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U.S. Energy Secretary Steven Chu talked up energy-saving home technologies in his speech this week to the GridWeek 2009 Conference, according to Greentech Media. Dozens of startups and major companies like Google, Microsoft and Cisco are delving into the home energy management field, and many stimulus-seeking projects involve them. But to make homes –...

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