Must Dos for Your Business

Happiness, User Headaches, and Marketing Green

January 25, 2013
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Steve Castle and Mike Knowles talk about happiness, user headaches with electronic equipment, simplicity, and how happiness applies to marketing green technology. What are you doing to serve your customers now, and what can you do to make them your biggest fans?

Turn Your Good Green Tech Plans into Great Business Plans

January 23, 2013
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Turn Your Good Green Tech Plans into Great Business Plans

It’s already a few weeks into 2013, and you’re no doubt looking to implement your green tech plans for your business, whether that means selling green tech and energy efficiency systems or services, or enabling them – in homes and businesses. People and businesses are seeking greater sustainability, and want more information to help...

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Green Business Keen on Green Tech and Automation

November 14, 2012
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Green Business Keen on Green Tech and Automation

It’s a record: I heard the word “automation” more times Tuesday than any other day EVER. You’d think I was at a high-end custom electronics show. Nope. I was at a green and sustainability conference. Let’s allow that to sink in for a moment. Green … sustainability … automation technology … green people liking...

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7 Habits of Highly Successful Energy Efficiency Motivators

October 12, 2011
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7 Habits of Highly Successful Energy Efficiency Motivators

How do you get people to want to be more energy efficient? This topic was discussed in detail at a recent EnergySmart Conference hosted by energy management and demand response company EnerNOC in Boston. The speakers primarily addressed how corporate environmental or energy efficiency officers can inspire their companies to adopt energy-saving plans, though...

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Must-Dos to Grow Your Energy Management Business in 2011

January 3, 2011
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Must-Dos to Grow Your Energy Management Business in 2011

In the spirit of the new year the fact that I’m convinced that 2011 will be the breakout year for energy management systems, here are the things you should be looking to do to grow your energy management services this year. If you just do a few, you’ll have a leg up on everyone...

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