Posts Tagged ‘ Green Marketing ’

Productivity, GreenTech and the Emotional Connection

July 31, 2013
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Productivity, GreenTech and the Emotional Connection

In business today, it's all about productivity. Here's how green tech can help with that, and how making the emotional connection can help green tech.

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Tell Your Sustainability Story

February 21, 2013
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Tell Your Sustainability Story

Why hasn’t sustainability got traction? It isn’t because people don’t care, says sustainable journalist, strategist and educator Simran Sethi. It’s because people don’t resonate with the story. Sethi spoke at the GreenBiz Forum in New York City this week, where storytelling is high on the agenda for corporations and sustainability officers. Video production company...

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Is Energy Efficiency Catching On?

February 14, 2013
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Is Energy Efficiency Catching On?

If you listen to the Natural Resources Defense Council, energy efficiency is the next big thing, with more and more people warming up to the idea. The organization, along with Public Policy Polling, surveyed 1,218 registered U.S. voters following President Barack Obama’s State of the Union address, and found a majority agreed with the...

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Super Bowl Power Outage Shows How We Regard Energy

February 4, 2013
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Super Bowl Power Outage Shows How We Regard Energy

Want a good barometer of how our culture views electricity use? Witness the power outage during the Super Bowl last night. Details of exactly what caused the 34-minute power loss at the Mercedes-Benz Superdome in New Orleans have yet to emerge. And we’re not going to preach about being more energy-efficient or having better...

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Energy Monitor Myths, the Greenest Home in America, and Educational Marketing for Green Tech

January 17, 2013
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In our inaugural podcast, we discuss the key articles for this week and next. Steve and Mike talk about the latest energy monitor myth, the greenest home in America, marketing for green tech, and the upcoming GTA survey.

Music courtesy Genius of the Heard.

In upcoming podcasts we’ll feature interviews and answers to reader questions. Have a comment or question for Steve and Mike? Comment on the post — we’ll answer the best questions in an future podcast. Is there someone in the Green Tech area you’d love to hear interviewed? Let us know and we’ll hunt them down just for you!

Be Selfish. Be Green

December 9, 2012
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Be Selfish. Be Green

Interested in raising awareness of green building, green tech and energy efficiency? Don’t preach about the environment. Don’t use scare tactics. And don’t sell something that will be perceived as a sacrifice or compromise. C.R. Herro of green homebuilder Meritage Homes offers tips on appealing to your clients' self interests.

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Different Sells for Different Folks

August 15, 2012
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Different Sells for Different Folks

We’ve reported recently about the growing environmental argument to selling energy efficiency systems—even that drought can be a business opportunity. But we know that many people simply won’t respond to an environmental or conservationist message. You simply can’t sell energy efficiency as a climate change issue to everyone—and nor should you. You have to...

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Green Home Building, Remodeling Equal Marketing Opportunities

February 13, 2012
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Green Home Building, Remodeling Equal Marketing Opportunities

Green homes construction is expected to grow to between 29 percent and 38 percent of the market by 2016, realizing an $87 billion to $144 billion market, reports McGraw-Hill Construction in its new Green Home Builders and Remodelers Study. That’s up five-fold from the 17 percent/$17 billion green home construction market in 2011. Construction...

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Tailor Your Energy Efficiency Message to Your Audience

November 17, 2011
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Tailor Your Energy Efficiency Message to Your Audience

A recent Smart Grid Consumer Collaborative study on consumer engagement with the smart grid and energy efficiency identifies five groups of consumers that vary in their willingness to participate in energy management programs. The study of 1,200 adults spent more than twenty minutes per phone call, delving deeply into beliefs, attitudes, behaviors and demographics....

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Are You Ready to Sell Home Energy Management?

September 22, 2011
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Are You Ready to Sell Home Energy Management?

If you’re a custom electronics contractor, you’ve got to ask yourself: Are you ready for home energy management? “Energy is going to be a driving force. It’s not just about audio/video now. You’ve got to pay attention to energy,” says Eric Smith of home control company Control4. As I wrote in a previous post,...

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