Posts Tagged ‘ greentech advocates ’

GTA is Back: An Open Letter to Readers

April 7, 2015
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GTA is Back: An Open Letter to Readers

What should GreenTech Advocates 2.0 be? Look for articles on green tech, sustainability and wellness--in buildings and homes, industry and communities. And we'll have some fun with humor and nature.

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GTA Quoted in USA Today on Green-ness of Electronics

June 9, 2011
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GTA Quoted in USA Today on Green-ness of Electronics

GreenTech Advocates was quoted in a USA Today article titled “Products green-ness often in the eye of the beholder,” by electronics gear writer Edward C. Baig. The article spotlights several products, from cell phones made from recyclable materials to electronics that help consumers achieve better energy efficiency—and presents the different environmental attributes considered by...

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GreenTech Advocates’ Steve Castle to Speak at CEDIA Expo

September 22, 2010
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GreenTech Advocates’ Steve Castle to Speak at CEDIA Expo

How do you sell energy management and green tech systems? Make them fun and sexy, says green tech expert Steve Castle of GreenTech Advocates and EH Publishing. Castle will speak on the emerging market for energy management and green electronics at the 2010 CEDIA Expo in Atlanta. The course, titled “Grow Your Business Green”...

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Education vs. Fun: What’s the Key to Selling Green Tech?

March 18, 2010
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What’s the key to selling green technologies to homeowners? During my last year or so of obsessive-compulsive research on this matter, I’ve tended to think that there is not one key to selling green tech, but several. We’ve covered a lot of them on this web site, and if you’ve read through some of...

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If Green Tech Is So Great, Why Is Adoption So Slow?

September 2, 2009
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Though there’s been considerable media coverage on green technology, businesses have been slow to adopt and promote it to customers. The reason is complex because there are two technology arenas involved: Technology Used to Run the Business, and Technology Sold to Customers. We’ll take those arenas one at a time. Using Green Technology to...

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How Green Tech Can Help You

August 31, 2009
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Green technology can help you save money, save energy, and do something positive for the earth. It can also help you make more money. More and more people are interested in energy efficiency and sustainability. So if you’re in the technology business and you want to connect with your customers, you have to think...

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