Posts Tagged ‘ selling green tech ’

Different Sells for Different Folks

August 15, 2012
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Different Sells for Different Folks

We’ve reported recently about the growing environmental argument to selling energy efficiency systems—even that drought can be a business opportunity. But we know that many people simply won’t respond to an environmental or conservationist message. You simply can’t sell energy efficiency as a climate change issue to everyone—and nor should you. You have to...

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Key to Selling Energy Efficiency: Make it Visible

December 14, 2011
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Key to Selling Energy Efficiency: Make it Visible

How can people be convinced to engage in energy efficiency projects for their homes? One of the conclusions of the Shelton Group’s recent Energy Pulse 2011 survey is that in order to inspire people to be more energy-efficient, the problem with not being efficient needs to be more visible. This is difficult, as energy...

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Diversify Your Network to Make Your Green Biz Ideas Work

December 6, 2010
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Diversify Your Network to Make Your Green Biz Ideas Work

How do we change from doing business focused in one area, say home electronics or audio/video or solar installations, and move toward something like selling and installing energy management and green technologies? You can get some valuable ideas and encouragement from Steven Johnson’s book, Where Good Ideas Come From: The Natural History of Innovation....

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Can Energy Efficiency Overcome Some Harsh Realities?

May 12, 2010
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Many energy efficiency gurus are running around the EE (Energy Efficiency) Global Forum in Washington, D.C., trying to figure out ways of getting consumers into energy efficiency. And, well, it’s not pretty. Just joking. Or half joking. There’s actually quite a bit of talk of adopting social behavior strategies—peer pressure through social comparisons and...

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Cheap Energy Monitors? So what?

March 25, 2010
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In my last post, I railed about how we need to educate and entertain people to get them to buy green and energy-efficient technologies. And I’m big big BIG on energy monitoring systems that can help people realize electricity savings in their homes. But what of the raft of discouraging surveys of so-called “green”...

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Education vs. Fun: What’s the Key to Selling Green Tech?

March 18, 2010
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What’s the key to selling green technologies to homeowners? During my last year or so of obsessive-compulsive research on this matter, I’ve tended to think that there is not one key to selling green tech, but several. We’ve covered a lot of them on this web site, and if you’ve read through some of...

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